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Growth

How to market a product before launch

The best launches are not events. They are the moment a quiet, growing audience finally gets to buy the thing they have been watching you build.

Build in the open

Share the problem, the thinking, the progress. People follow a journey long before they ever buy a product.

Earn search before you need it

Content that answers your buyers’ questions takes months to rank. Plant it early, so it is already working for you on launch day.

Make a list, not a splash

A small list of people who asked to hear from you beats a viral spike that has forgotten you by Tuesday.

Treat growth as something you build alongside the product, not bolt on after. Launch to an audience, not at one.
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